The next video I will be talking about centers on a skittles commercial that aired pretty much almost exactly 2 years ago. When I am watching commercials, the one quality that I search for is simply originality. While I do this with all forms of media, I do it even more so with commercials because it must catch my eye in order for me to consider the product it is advertising. The commercial that I have posted above is one of the few that have really made me laugh out loud from the actual cleverness of the commercial. There is no getting around it, this 45 second spot is almost painfully clever. While providing a very serious demeanor to the commercial, it allows the commercial to have a quite hilarious outcome. For something as small and usually insignificant as a commercial to accomplish something such as that certainly makes me take a second look. Ultimately, this has become one of my favorite commercials of all time because of its immense cleverness while still managing to convey and advertise the product at hand. More companies should take note of this and follow in its footsteps. It would be nice to be able to look forward to the commercials at another point in time besides during the Superbowl.